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Tesla also plays DLC: $300 to unlock seat heating

2021 / 03 / 11

Recently, a news about the heating of the rear seats of Tesla Model 3 has attracted the attention of the public. According to reports, Tesla officially launched the Model 3 rear seat heating function. There is no need to add hardware. It only needs an online OTA upgrade to unlock it. It costs US$300 (approximately RMB 2,000). In other words, Tesla Model 3 cars are already equipped with a rear seat heating function when they leave the factory. Consumers have paid for this part of the hardware, but Tesla has used software to block this function. Tesla's charging strategy quickly caused dissatisfaction among netizens. It is worth mentioning that this strategy was also very common in the game industry, the so-called game DLC (downloadable content). Capcom, a famous Japanese action game developer, was once dug out by netizens in the first release disc of "Resident Evil 6" that already contains the maps and characters of the subsequent DLC, but it requires players to pay for the unlocking key that is only a few MB in size. The players unanimously resisted. Some netizens ridiculed that Tesla should learn from the free strategy that is currently prevailing in the game circle. Model 3 cars are free and all functions are shielded. Consumers pay to "draw cards" or "out of the box". The more practical functions are provided, the lower the price. The explosion rate, "redefining the car." Of course, compared to mobile games where the cost of acquiring new users is almost zero, it is impossible for Tesla Model 3 cars to "deliver for free". The ridicule of the "soft unlocking" of heated rear seats is more of a show Consumers are dissatisfied with Tesla's introduction of bad ethos into the auto industry. As of press time, Tesla has still not responded to public doubts.
Car plants shut down as chips run short

2021 / 02 / 18

Car makers around the world are having to halt production due to a shortage of chips. And it`s partly thanks to the Trump administration`s war on Chinese tech firms. In the U.S., production has been curtailed at Ford, Subaru and Toyota plants. Elsewhere it`s hit firms including Volkswagen, Nissan and Fiat Chrysler. Different factors have come together to create a perfect storm. Consumers stuck at home have been stocking up on laptops, gaming consoles and other gadgets, leaving chip supplies tight. Worldwide, they`ve also bought more cars than expected, further straining supply. And then there`s the Trump administration`s moves against key Chinese chipmakers.
How China put nearly 5 million new energy vehicles on the road in one decade

2021 / 02 / 02

At the end of 2020, an important milestone was reached when 4.92 million new energy vehicles (NEVs), including battery electric, plug-in hybrid, and fuel cell vehicles, were operating on China`s roads. These were 1.75% of the country`s total vehicle stock. Ten years ago, China had only deployed some 20,000 NEVs nationwide, and it was only eight years ago that China established a mid-term strategy for NEV development that aimed at a cumulative 5 million vehicles sold by the end of 2020. This means that in just a decade, China`s NEV population grew by about 250 fold! Not only has the 5 million interim goal been met, but the country has cultivated the world`s largest plug-in electric vehicle (PEV) market. In 2020, nearly half of the world`s plug-in electric car production and 90% of heavy-duty electric vehicle production was in China. Our comprehensive new report quantitatively analyzes many aspects of the PEV market and finds that China`s success is about much more than simply putting the large

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